Overall when you look at this advertisement there are a few things that are clear. The first thing is that McDonald’s main audience is children, because the commercial constantly references happy boys and girls. Ronald’s silly costume and dancing also contributes to this appeal to children. The second main thing which can be seen in this commercial is that the advertisers are not only attempting to appeal to people’s physiological needs, but also to people’s need for affiliation. According to the article “Advertising’s Fifteen Basic Appeals by Jib Fowles “the need to associate with others is widely invoked in advertising and is probably the most prevalent appeal.” In this advertisement the need for affiliation is clearly appealed to by Ronald McDonald’s words when he states that he knows that he will be friends with the boys and girls because he likes to eat McDonald’s hamburgers just like them. The friendship between Ronald McDonald and the children is intricately tied to their mutual consumption of McDonald’s food. The advertisement seems to promise that children (and by further extension, adults) will have a happy and joy filled time when they visit “a McDonald’s drive in restaurant [which] is his favorite place in town.”